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| Terms & Conditions
Rates are subject to change without notice.
Payment in advance is required on all first
time orders unless approved by the San Antonio
Observer News Office as well as the San
Antonio Observer Advertising Executive.
Deadlines
Deadline on ALL material is 5pm on the Friday
preceding press day. Press day is Wednesday.
Payment and Credit
Payment is due at the time of placement
of the ad unless prior credit arrangements
have been made. Credit accounts are payable
at the time of invoice. Past due accounts
are subject to late charges.
A small production cost could be assessed
for extensive copy amounts or multiple logos/photos. |
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| Features |
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Monthly Features
January: Martin Luther King Month
A celebration of the life of Dr. Martin
Luther King Jr., including his birthday
and annual march.
February: African American Awareness
Month
An annual celebration of African American
heritage and recognition of the contribution
African Americans have made in America's
rich history.
April: Housing/Home Improvement
Features businesses and institutions that
provide services/loans to attract potential
customers.
June: Junteenth
An annual celebration that proclaimed the
freedom for Texas slaves.
August: Focus on Senior Citizens
Feature editorials on services and products
provided for savvy seniors.
October: Salute to Minority Business
Highlight minority-owned businesses that
have excelled in the San Antonio area.
December: Kwanzaa
A celebration of African heritage and culture.
This annual holiday is used to reinforce
the seven principles of value in the African
American community.
Weekly Features
- Health Issues
- Business
- Sports
- Entertainment
- Provocative Topics
- Informative Issues
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| Tommy "T.C." Calvert
President
Advertising Director
Sales
& Quotes:
sales@saobserver.com
or call
(210) 212-NEWS
Ship Materials
To:
3427 Belgium
Lane
San Antonio, TX 78219
Ads May
Be Received on Disk or Email
Electronic Files To:
ads@saobserver.com
(this e-mail
address is for production use
only)
Material
Deadline:
Deadline
on all material is 5:00 pm on
the Friday preceding press day.
Press day is Wednesday.
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Its a Fact! Our Readers... |
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...spend
more on apparel, telephone
services, and natural gas
than the average U.S. households. |
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...spend
a higher proportion of their
after-tax income on housing,
electricity, transportation,
and food eaten at home. |
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...are
willing to pay more for
quality products. |
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...like
to have a lot of information
before buying a product. |
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...percentage
gain in buying power has
been greater than the growth
rate for consumers overall,
every year since 1980. |
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...spending
on consumer electronics
rose 18% in '98. |
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...appliance
purchases jumped 80% in
'98. |
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...spending
on computer hardware and
software have doubled every
year since '93. |
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...increased
spending on apparel by nearly
$2 billion in '98. |
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...increased
spending on cars by $20
billion. |
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...personal
income has steadily increased
over the past 5 years. |
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...spend
over $35 billion annually
in travel. |
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...have
over $85 billion in annual
retail spending power. |
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| Sources: Drug
Store News 1994, Associated Press
1998, Black Buying Power in the
U.S. and the States/The University
of Georgia 1999, Market Research
Initiative 1998. |
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Rates |
| Tommy "T.C."
Calvert, President |
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| Rate: |
| $40.00 Per Column Inch |
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| Weekly Contract Rates: |
| Full Page |
$1,750.00 |
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| Half Page |
$875.00 |
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| Quarter Page |
$437.50 |
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| Eighth Page |
$218.75 |
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| Classified |
$20.00 |
PCI |
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| The above rates are
net rates. |
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| Inserts: |
| $85.00 Per Thousand |
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| Color: |
| $247.50 Per Color |
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| Mechanical Specifications |
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Full
Page:
9-11/16
x
11-1/4" |
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Half
Page Horizontal:
9-11/16"
x
5-9/16" |
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Half
Page Vertical:
4-3/4"
x
11-1/4" |
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Quarter
Page, Square:
4-3/4"
x 5-9/16" |
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Quarter
Page, Vertical:
2-5/16"
x
11-1/4" |
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Eighth
Page Horizontal:
4-3/4"
x 2-3/4" |
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Eighth
Page Vertical:
2-5/16"
x
5-9/16" |
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Business
Card:
4-3/4"
x 2-1/4" |
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Circulation |
| Tommy "T.C."
Calvert, President |
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| The San Antonio Observer is conveniently available
through various vendors throughout the city as
well as local churches. In addition, it is available
through subscription.
The publication can be picked up FREE at over
300 convenient locations.
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Our Readers' Economic Power |
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| Tommy "T.C."
Calvert, President |
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| The San Antonio Observer Reaches thousands
of readers based on sales and give-a-ways. Our
readers (subscribers) rely on us for the comprehensive
news coverage that is not found in other newspapers
throughout the city. In addition our very popular
"community calendar" keeps our readers
informed about special events and services that
are taking place. Subscribers to the San Antonio
Observer are professionals, managers, community
leaders, political figures, and owners/partners
in their own businesses.
Readership Demographics |
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Age |
8 - 80 years old |
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Median Household Income |
$40,000 and above |
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Education: |
Completed high school and above |
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