It might have taken a decade or four, but hip-hop and R&B finally reign supreme in the U.S.
Together, they now comprise the dominant musical genre in the country, beating out rock for the first time, according to a new mid-year report out of Nielsen, a global information company that tracks ratings around the country.
The reason for hip-hop and R&B overtaking rock is simple: online streaming. When it comes to album sales, rock continues to dominate, claiming 43 percent of physical album sales and 37 percent of digital album sales.
But R&B and hip-hop have come to utterly dominate the online streaming market, where they make up 29 percent of all songs streamed online ― that’s almost the exact same amount as rock and pop combined.