CPS Energy Named Most Trusted Utility Brand In US Southern Region For 2018
SAN ANTONIO, June 25, 2018 /PRNewswire/ -- Today, Market Strategies International (MSI) ranked CPS Energy 1st as the Most Trusted Utility Brand in the US Southern Region for 2018 for a combined (electric & gas) utility.
"Being ranked the number one Most Trusted Utility Brand in the US Southern Region for the second year in a row is a direct reflection of our employees. Our employees are dedicated, committed and care about our community and customers," said Chief Customer Engagement Officer, Felecia Etheridge. "Our employees are our brand. They live and breathe our People First philosophy and their actions every day demonstrate their commitment to provide the highest quality of service to our customers."
According to MSI, top rated utilities that have earned the trust of their customer base are perceived to be industry leaders on innovation. Additionally, utilities are also more successful at achieving customer adoption of the enhanced offerings and options they have developed.
"Building greater trust and brand preference throughout the customer journey is now critical to reap customer support for utility innovation," said Chris Oberle, senior vice president at Market Strategies International.