February 20, 2019

Comerica Bank Rewards San Antonio Students with Seed Money to Open First Savings Account Through its Gift of Knowledge Incentive Program


 Photo: Comerica/


SAN ANTONIO, Texas – Comerica Bank recognized 20 students from Ella Austin Community Center’s At-Risk Youth Behavior Prevention Program for successfully completing the Comerica Money $ense program, an interactive, financial education tool that equips students with critical money management skills. Each student was given $25 of seed money to open his/her first savings account at Comerica on Feb. 9.   

“The Gift of Knowledge is the gift that keeps on giving,” said Irvin Ashford Jr., Comerica Bank Senior Vice President, External Affairs and National Financial Education Director. “It rewards students’ accomplishments, but it also reinforces that the knowledge gained has a direct impact on their financial well-being.”


Comerica Money $ense graduates pose for a photo with Irvin Ashford Jr. (hold dollar sign L to R), Comerica Bank Senior Vice President, External Affairs and National Financial Education Director; Rhonda Calvert, Comerica Bank San Antonio Market President and Kash Banatwala, Comerica Bank Vice President, Retail Banking District Manager– Central & South Texas

Research shows that access to bank accounts and other appropriate financial products is a practical way to provide youth with real-word experience and education that leads to improved financial outcomes. Initiatives such as the Gift of Knowledge program exemplifies Comerica Bank’s commitment to empowering students with the skills and knowledge needed to successfully navigate the increasingly complex financial world. It is one of the ways Comerica fulfills the promise of raising expectations of what a bank can be to a community.


Irvin Ashford Jr., Comerica Bank Senior Vice President, External Affairs and National Financial Education Director encouraged and congratulated Ella Austin Community Center students for successfully completing the Comerica Money $ense program.

About Comerica Bank

Comerica Incorporated (NYSE: CMA) is a financial services company headquartered in Dallas, Texas, and strategically aligned by three business segments: The Business Bank, The Retail Bank, and Wealth Management. Comerica focuses on relationships, and helping people and businesses be successful. In addition to Texas, Comerica Bank locations can be found in Arizona, California, Florida and Michigan, with select businesses operating in several other states, as well as in Canada and Mexico. Comerica reported total assets of $70.8 billion at Dec. 31, 2018. 

About Ella Austin Community Center At-Risk Youth Behavior Prevention

The After School & Summer Enrichment Program provides quality out-of-school time for youth ages 6-14, in the zip codes of 78202, 78208, & 78203. The program ensures children on the Eastside, grades K-8, are being promoted by grade and graduation, are safe, and socially and emotionally supported in school and life. All students participate in High Quality Out of School Time programming at no cost to their families.


The goal of the At-Risk Youth Behavior Prevention Program includes the following: truancy reduction, disciplinary referral reduction, homework support, school readiness, leadership & empowerment, conflict management, pregnancy prevention, substance abuse prevention, and youth crime recidivism.




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